ENG / ESP

NatureSweet


We Grow Happiness

Brands&People x NatureSweet

At Brands&People we believe that purpose and income go hand in hand. Therefore, we are building more human brands that have the potential to impact people's lives.

Such is the case of NatureSweet. A different breed of company, hiring people at some of the most remote areas in Mexico, with above-average work benefits and comprehensive education programs, making sure their employees have access to school, from elementary all the way up to college.

We collaborated with them, creating a communication strategy that positions their people at the center of the brand, showcasing their business priorities and core values. The outcome was a visually vibrant system, fresh and full of optimism, which helped to structure the brand messages and convey its purpose in an emotional and more impactful way.

"We cultivate happiness", tells the story of the brand in two dimensions. First, literally, as people in NatureSweet carefully harvest high quality produce. And second, at a human level, as the company provides employees with life-altering opportunities to grow through their jobs.

It is a principle that works from the inside out, to inspire, put the spotlight on, and move people towards the same goal, growing happy and powerful allies of NatureSweet.

ENG / ESP

NatureSweet


Cultivamos felicidad

Brands&People x NatureSweet

En Brands&People creemos que el propósito y las utilidades van de la mano. Por eso, construimos marcas más humanas con el potencial de impactar la vida de las personas.

Tal es el caso de NatureSweet. Una compañía diferente, que contrata personas en las áreas más remotas de México, con prestaciones superiores y programas educativos que facilitan a sus empleados estudios desde la primaria hasta la universidad.

Colaboramos con NatureSweet creando una estrategia de comunicación que posiciona a su gente al centro de la marca, como expresión de sus prioridades y valores de negocio. Creamos un sistema visualmente vibrante, fresco y lleno de optimismo, como base para estructurar sus mensajes y trasmitir su propósito de una forma emotiva y más impactante.

¨Cultivamos felicidad¨ cuenta la historia de la marca en dos dimensiones. Primero, literalmente, ya que las personas en NatureSweet cosechan cuidadosamente tomates de alta calidad. Y segundo, a nivel humano, ya que la compañía brinda a los empleados oportunidades transformativas para crecer a través de su trabajo.

Es un principio de adentro hacia afuera, que inspira, hace brillar y mueve a las personas hacia un mismo objetivo, cultivando aliados felices y poderosos de NatureSweet.

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NatureSweet — Brand Story

ENG / ESP

People

NatureSweet x Brands&People

Vero. Jorge. Greta. Emmanuel


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P

ENG / ESP

NatureSweet x Brands&People

Vero. Jorge. Greta. Emmanuel


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P

 

 

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