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Strap Tech x Brands&People

Strap Tech, an innovator in assistive technology, developed a wearable device aimed at enhancing mobility for the visually impaired. To ensure the product's market success, they partnered with Brands&People for branding that would resonate with its audience and highlight its unique features.

This collaboration focused on creating a compelling brand and visual identity to match the product's innovative capabilities. During their partnership, the creative process led to a significant milestone: the naming of the device. After extensive brainstorming and feedback, "Ara" was chosen, symbolizing guidance and empowerment. This name effectively encapsulated the product's essence and mission, ensuring the branding fully reflected its innovative nature and appeal.

The rebranding and introduction of "Ara" significantly boosted Strap Tech's profile, earning accolades like "Best Wearable Tech" at SXSW 2022. This success story was further shared at SXSW 2024 through a panel titled "Design and Accessibility: A Semi-Dark Experience," led by Strap Tech's CEO and Brands&People’s Co-Founder. This highlighted the impact of their collaboration, emphasizing the importance of combining technology with empathetic design to improve inclusivity for the visually impaired.

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Strap Tech x Brands&People

Strap Tech, an innovator in assistive technology, developed a wearable device aimed at enhancing mobility for the visually impaired. To ensure the product's market success, they partnered with Brands&People for branding that would resonate with its audience and highlight its unique features.

This collaboration focused on creating a compelling brand and visual identity to match the product's innovative capabilities. During their partnership, the creative process led to a significant milestone: the naming of the device. After extensive brainstorming and feedback, "Ara" was chosen, symbolizing guidance and empowerment. This name effectively encapsulated the product's essence and mission, ensuring the branding fully reflected its innovative nature and appeal.

The rebranding and introduction of "Ara" significantly boosted Strap Tech's profile, earning accolades like "Best Wearable Tech" at SXSW 2022. This success story was further shared at SXSW 2024 through a panel titled "Design and Accessibility: A Semi-Dark Experience," led by Strap Tech's CEO and Brands&People’s Co-Founder. This highlighted the impact of their collaboration, emphasizing the importance of combining technology with empathetic design to improve inclusivity for the visually impaired.

Strap Tech x Brands&People
2024


Gerardo. Karina. Melanie. Ale. Diego. Natalia. Javi.


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P

Strap Tech x Brands&People
2024


Gerardo. Karina. Melanie. Ale. Diego. Natalia. Javi.


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P