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Strap Tech x Brands&People

For centuries, people with visual impairment and blindness have used canes as mobility tools. While technology has rapidly evolved, the white cane has not changed at all. No product has solved the major mobility issues for the visually impaired.

Introducing Ara: A breakthrough wearable self-navigation assistive technology, liberating the visually impaired with newfound freedom and autonomy. Using ultrasonic and LiDAR sensors with its powerful AI, Ara scans the environment in real time, identifying potential obstacles in the person’s path and communicates with the body through vibration patterns. This innovative haptic language ensures the person navigates with confidence and safety. Vibrations can be universally understood, breaking down any language barrier. Co-created with the community of individuals with different abilities, Ara provides unmatched navigational support, ensuring enhanced autonomy for its users.

As of today, Ara has been awarded World Changing Ideas by Fast Company, and Best of Show and Best Wearable Tech by SXSW. Ara is not a prototype, it is a real product with six patents and is ready to buy now. Ara by Strap Tech: A new sense for self-navigation, autonomy, and freedom.

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Strap Tech x Brands&People

For centuries, people with visual impairment and blindness have used canes as mobility tools. While technology has rapidly evolved, the white cane has not changed at all. No product has solved the major mobility issues for the visually impaired.

Introducing Ara: A breakthrough wearable self-navigation assistive technology, liberating the visually impaired with newfound freedom and autonomy. Using ultrasonic and LiDAR sensors with its powerful AI, Ara scans the environment in real time, identifying potential obstacles in the person’s path and communicates with the body through vibration patterns. This innovative haptic language ensures the person navigates with confidence and safety. Vibrations can be universally understood, breaking down any language barrier. Co-created with the community of individuals with different abilities, Ara provides unmatched navigational support, ensuring enhanced autonomy for its users.

As of today, Ara has been awarded World Changing Ideas by Fast Company, and Best of Show and Best Wearable Tech by SXSW. Ara is not a prototype, it is a real product with six patents and is ready to buy now. Ara by Strap Tech: A new sense for self-navigation, autonomy, and freedom.

Strap Tech x Brands&People
2024


Gerardo. Karina. Melanie. Ale. Diego. Natalia. Javi.


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P

Strap Tech x Brands&People
2024


Gerardo. Karina. Melanie. Ale. Diego. Natalia. Javi.


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P