A Category Ready for Change

In Latin America, pet care is still communicated through clinical codes—neutral packaging and veterinary language. Meanwhile, skincare has evolved into a design-led, aspirational experience shaped by emotion and ritual. At the same time, pets have become part of the family. Their care is no longer maintenance, but a reflection of how people understand wellbeing.

Reframing Pet Care as Beauty

Peauty emerges from this shift. By merging pet care and beauty, Brands&People introduced a new way of understanding animal care—moving it from function into experience. The project involved the creation of a complete identity system: naming, logo, illustrations, visual language, and packaging. Inspired by contemporary skincare, the brand incorporates values of ritual, conscious care, and aesthetic intention.

A New Standard for the Category

The result is a brand that redefines how pet care looks, feels, and lives in everyday life. From its bold color palette to its expressive illustrations and beauty-driven packaging, Peauty breaks with established conventions. More than a product line, it establishes a new standard—where pet care becomes beauty, and care becomes ritual.

Una categoría lista para cambiar

En Latinoamérica, el cuidado de mascotas sigue comunicándose desde códigos clínicos: empaques neutros y lenguaje veterinario. Mientras tanto, el skincare ha evolucionado hacia experiencias aspiracionales, guiadas por el diseño, la emoción y el ritual. Al mismo tiempo, las mascotas se han convertido en parte de la familia, y su cuidado ya no es solo mantenimiento, sino una expresión de cómo entendemos el bienestar hoy.

Replanteando el cuidado de mascotas como belleza

Peauty nace de este cambio. Al fusionar el cuidado de mascotas con el mundo de la belleza, Brands&People propone una nueva forma de entender el cuidado animal: pasar de lo funcional a lo experiencial. El proyecto desarrolló un sistema de identidad completo: naming, logotipo, ilustraciones, lenguaje visual y empaque.

Un nuevo estándar para la categoría

El resultado es una marca que redefine cómo se ve, se siente y vive el cuidado de mascotas en la vida cotidiana. Más que una línea de productos, Peauty establece un nuevo estándar: donde el cuidado de mascotas se convierte en belleza, y el cuidado se vuelve ritual.

Peauty Company x Brands&People
2025


Co-Founder — Gerardo Ortiz
Co-Founder — Emmanuel Moreau
Brand Leader — Alejandra Reyes
Brand Leader — Karina Gomez
Creative Director — Vanessa Osorio
Art Director — Alejandra Huizar
Art Director — Gretel Garza
Motion Designer — Daniel Miranda
Sound Designer — Oscar Viera
Case Manager — Paulina Farah
Illustration — Tania Delgado
Intern — Luisa Arredondo
3D Artist @ Sunnybee Collective — Abraham Cantú
Peauty Company — Rolando Martínez
Peauty Company — David García


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founder at B&P


Co-create
Collaborate
Connect
B&P

Peauty Company x Brands&People
2025


Co-Founder — Gerardo Ortiz
Co-Founder — Emmanuel Moreau
Brand Leader — Alejandra Reyes
Brand Leader — Karina Gomez
Creative Director — Vanessa Osorio
Art Director — Alejandra Huizar
Art Director — Gretel Garza
Motion Designer — Daniel Miranda
Sound Designer — Oscar Viera
Case Manager — Paulina Farah
Illustration — Tania Delgado
Intern — Luisa Arredondo
3D Artist @ Sunnybee Collective — Abraham Cantú
Peauty Company — Rolando Martínez
Peauty Company — David García


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founder at B&P


Co-create
Collaborate
Connect
B&P