ENG / ESP

Mary Kay


Beauty beyond the catalog

Brands&People x Mary Kay

Mary Kay was born social. Since its founding in the '60s, it has been relying on building relationships and boosting the exchange of knowledge and experience among women.

However, there is no doubt that way we socialize today has evolved rapidly. That is why at Brands&People we sought to bring the innate social quality of Mary Kay to the new digital era.

Our goal was to restore the value of today's beauty consultants and the relevance of the brand in Mexico. So we took Mary Kay out of the static and restricted catalog territory to open current and closer conversations throughout its social networks.

We tropicalized Mary Kay's global guidelines using insights, trends, customs and preferences of Mexican women to create a fresh and modern visual language as well as relatable digital content that could connect with them and empower their unique beauty.

We continue to build actions to generate more positive interactions on social media, not only to increase the value of the brand in the country but also to serve a larger purpose: inspire all Mexican women to take control of their professional and personal accomplishments.

ENG / ESP

Mary Kay


Beauty beyond the catalog

Brands&People x Mary Kay

Mary Kay es una marca de origen innegablemente social. Desde su fundación en los ‘60, está sustentada en las relaciones y el intercambio de conocimiento y experiencia entre mujeres.

Sin embargo, es evidente que la forma en que socializamos ha evolucionado aceleradamente. Por eso en Brands&People buscamos traer la cualidad social innata de Mary Kay a la nueva era digital.

Con el objetivo de revalorizar el rol de las consultoras y la relevancia de la marca en México, sacamos a Mary Kay del territorio estático y restringido de catálogo para abrir en redes sociales conversaciones actuales y más cercanas.

Tropicalizamos los lineamientos globales de Mary Kay tomando en cuenta las tendencias, costumbres y preferencias de las mujeres mexicanas para crear un lenguaje visual fresco y moderno, así como contenidos que conectan con ellas y empoderan su belleza única.

Seguimos construyendo acciones para generar más interacciones positivas, que no solo incrementan el valor de la marca en el país, sino que cumplen un propósito más grande: inspirar a todas las mujeres mexicanas a tomar control de su realización profesional y personal.

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Mary Kay — Revélate

Envuelve tu navidad

Mary Kay — Tu Piel x Nobody

Mary Kay — Timewise3D x Nobody

ENG / ESP

Mary Kay x Brands&People

Emmanuel. Andrea. Vero. Claudia. Idalia. Barbara. Alejandra. Andrea. Melanie. Arcelia . Gil. Rocio. Diego.
Fani. Silvia. Karlo. Mariana


Co-create
Collaborate
Connect
B&P

ENG / ESP

Mary Kay x Brands&People

Emmanuel. Andrea. Vero. Claudia. Idalia. Barbara. Alejandra. Andrea. Melanie. Arcelia . Gil. Rocio. Diego.
Fani. Silvia. Karlo. Mariana


Co-create
Collaborate
Connect
B&P

 

 

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