Brand&People
ENG / ESP
Supercancha
Innvictus + SPGG
Innvictus x Brands&People
At Brands&People, we believe in encouraging collaborations that have the potential to impact our culture.
With this in mind, we connected Innvictus, a brand that is boosting urban sports such as basketball, with the municipality of San Pedro Garza García, which is currently deploying the “Super Citizens, Super City” strategy to build more vibrant public spaces.
The municipality provided the space and we renovated it to create the first Innvictus basketball court, located on Río Pantepec, in the Valle Oriente area.
We implemented a unique design, that is functional for this space, and also extends to all communication and activities around the court. This way, we created a new way for people to experience the Innvictus brand connected to their city.
To reinforce this effort, we launched the Inn/Street hoops tournament, and with the backup of Fuerza Regia, the local basketball team, we opened sports clinics for kids.
The result, one space where community, sports, and design come together.
Supercancha Innvictus + SPGG
ENG / ESP
People
Supercancha x Brands&People
Ismael. Gabriela. Armando.
Christian. Lucía. Carla. Rafa
A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P
Co-create
Collaborate
Connect
B&P
