Introducing Deep Beauty x Skingroup

In a world where beauty has become disposable—fast, indulgent, and superficial—we helped Skingroup challenge the status quo. Using Disruption®, TBWA’s global methodology, we uncovered a cultural truth: society both desires and struggles with beauty — a reality tangled in pressure, ideals, and contradiction.

Our response was bold: redefine beauty as health. Deep Beauty. Not vanity, but self-esteem. Not superficial, but profound. To embody this vision, we designed a complete brand design system: a geometric wordmark, a balanced emblem, a palette inspired by the diversity of skin tones, and a typographic and photographic style rooted in authenticity and clinical expertise. A design language that is as aspirational as it is credible.

The result is more than a rebrand. It’s a cultural stance. Skingroup now leads with a beauty that is healthy, personalized, and clinically backed—embodying the reality of true Deep Beauty.

Presentando Deep Beauty x Skingroup

En un mundo donde la belleza se ha vuelto desechable —rápida, indulgente y superficial— ayudamos a Skingroup a desafiar el status quo. Usando Disruption®, la metodología global de TBWA, descubrimos una verdad cultural: la sociedad desea y al mismo tiempo lucha con la belleza —una realidad entrelazada con presiones, ideales y contradicciones.

Nuestra respuesta fue audaz: redefinir la belleza como salud. Deep Beauty. No vanidad, sino autoestima. No superficial, sino profunda. Para dar vida a esta visión, diseñamos un sistema de identidad completo: un wordmark geométrico, un emblema balanceado, una paleta inspirada en la diversidad de tonos de piel, y un estilo tipográfico y fotográfico arraigado en la autenticidad y la credibilidad clínica. Un lenguaje de diseño tan aspiracional como confiable.

El resultado es más que un rebranding. Es una posición cultural. Hoy, Skingroup lidera con una belleza saludable, personalizada y clínicamente respaldada—encarnando la realidad de la verdadera Deep Beauty.

Skingroup x Brands&People
2025


Co-Founder — Gerardo Ortiz
Co-Founder — Emmanuel Moreau
Brand Leader — Alejandra Reyes
Brand Leader — Gaby Martínez
Brand Manager — Rocío Romero
Creative Director — Vanessa Osorio
Creative Director — Károl Rendón
Art Director — Alejandra Huizar
Strategist — Bea López
Designer — Eduardo Pérez
Designer — Idder Coria


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P

Skingroup x Brands&People
2025


Co-Founder — Gerardo Ortiz
Co-Founder — Emmanuel Moreau
Brand Leader — Alejandra Reyes
Brand Leader — Gaby Martínez
Brand Manager — Rocío Romero
Creative Director — Vanessa Osorio
Creative Director — Károl Rendón
Art Director — Alejandra Huizar
Strategist — Bea López
Designer — Eduardo Pérez
Designer — Idder Coria



A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P