ENG / ESP

Tec Salud


La Voz Interior

Brands&People x EMCS

Our agency Brands&People and the School of Medicine and Health Sciences were completely passionate about building this story.

This project focused on people with a vocation like no other. Medicine devotees were called to unimaginable challenges in the early season of COVID-19 and this is why this campaign was launched. The lack of interest in the medical field reflected in the number of enrolled students in medical schools after the pandemic began, and we wanted to rekindle the flame that each of those called to medicine with a strong message to which they could easily associate.

La Voz's message reminds those passionate about medicine that following their call is the only option because it is your calling.

For another project that we built to create optimism and perseverance during these challenging pandemic times, we invite you to see the advertising campaign of Bank of Creators with Banregio.

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Tec Salud school of medicine and science logo displayed over a skull's x-ray
Tec Salud medical school ad

EMCS Tec Salud, La Voz

Sound wave icon designed by Brands&People for Tec Salud school of medicine marketing campaign

Tec Salud medical school emc ad

EMCS Tec Salud, La Voz

blue brain scan
Chest displaying ribs radiography
X-ray with specifications
Blue eye retina scan
Detailed radiography scan of the heart and different organs
Bone blue radiography
Scan of the major veins and arteries in the body and heart used in Tec salud marketing campaign
hand bones blue radiography
Chest and spine radiography scan for Tec Salud Marketing Campaign
Tec Salud publicity billboard inviting students to feel proud about their choice to study medicine
Sound wave icon designed by Brands&People for Tec Salud school of science marketing campaign
Detailed lung scan
Various lung scans used in Tec Salud marketing campaign
Hand radiography in blue
Blue ultrasound scan
Billboard on the side of a building about Tec Salud school of medicine & science marketing campaign
Multiple hand, skull, & feet radiography scans used in Tec Salud Medicine school marketing campaign
Radiography scan graphic composition used in Tec salud medicine school publicity campaign
Nape radiography scan
Feet radiography scan
Tec Salud logo
Billboard of Tec salud marketing campaign creatively directed by Brands&People
Sound wave icon designed by Brands&People for Tec Salud
Tec salud brand color scheme
Tec Salud medicine school slogan conveying people to follow their calling
Gerardo Ortiz co-founder of Brands&People
Sang Bleu republic typeface designed by swiss typeface
Aldo Arillo designer at Brands&People
Gaby Martinez brand manager in experience at Brands&People
Pantone 296 c (#080829) used in Tec Salud marketing campaign
ITC avant garde gothic std typeface designed by Herb Lubalin & Tom Carnase
Jimena Rojo brand executive sr in experience at Brands&People
Juanjo Saldivar creative director at Brands&People

ENG / ESP

EMSC Tec Salud x Brands&People

Gerardo. Margarita. Gaby. Nora. Jimena. Hector.
Aldo. Juanjo. Juan Carlos. Mario


A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P

Pantone 652 c (#7690c7) used in Tec Salud marketing campaign
Mario Nacianzeno designer in touchpoints at Brands&People
Pantone 7443 c (#e0e0f9) used in Tec Salud marketing campaign
Pantone 7668 c (#6a6a8b) used in Tec Salud marketing campaign

 

 

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